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Boostability

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2021-01-12 07:33:44

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Germania, Berlin

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About company

Let’s Set The Scene… It’s January of 2009—Barack Obama just took the oath of office in his first term as president of the United States, and Coldplay’s “Viva La Vida” would win Song of the Year at the Grammy’s. Consumers are getting social on their iPhone 3Gs, posting on Facebook and sending Tweets, while Myspace dies a slow death. At the same time, Google released Vince – not Vince from Entourage or Vince Vaughn; but an algorithm update that crashed much more than wedding websites. The world was changing, and the way people interacted with it changed too. And that includes SEO. The Google Vince update dramatically changed the SERP landscape. With Vince, big brands suddenly outranked smaller, less-established brands, pushing small businesses further down the SERPs. Vince marked the dawn of Enterprise SEO dominance, and the decline of SMB rankings. Google launched Vince to clean up affiliate webspam who gamed the system, and to give prominence to sites considered to have more authority, trust and relevance. In other words, the big brands. What happened to SMBs because of Vince, led to the founding of Boostability.

Boostability

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